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This domain hdtvhookup.com states the following, "com for all your HDTV needs! HDMI Cables - HDMI 4K x 2 K Compliant Cables." Our analyzers observed that the webpage stated " IR Repeater - Remote Control Extenders." The Website also stated " Switchers, Converters, Amplifiers and Adapters. Wall Plates for HDMI and Audio Video. Audio Video and HDMI over Cat 5 e or Cat 6 - Video Balun. 5mm Stereo Audio over Cat 5 Balun TXRX Pair. 35mm Stereo to Red White Stereo Audio over Cat 5 Balun TXRX Pair. Stereo to Stereo Balun - Red White to Red White. HDMI Over Cat5 Wall Plate Plus IR Repeater." The website's header had IR repeater extender as the most important keyword. It was followed by Remote Control Extenders, HDMI 1.4, and HDMI cables which isn't as highly ranked as IR repeater extender. The next words the site used was Blu Ray cable. Balun was also included but could not be understood by search crawlers.